Catalog Copy
Close to My Heart
This seasonal catalog introduced Close to My Heart’s newest scrapbooking and cardmaking products. The goal was to showcase fresh items, spark creativity among hobbyists, and encourage both in-store and online purchases—all while maintaining the brand’s friendly, engaging voice.
Blog
Make It from Your Heart
The Make It From Your Heart blog was a go-to resource for scrapbooking, cardmaking, and paper-crafting inspiration. For this project, I developed blog content that educated, motivated, and inspired crafters, while aligning with the brand’s friendly, creative, and instructional voice.
My role was to create clear, engaging posts that showcased products, shared helpful techniques, and encouraged readers to explore new creative ideas.
How-to Guides
Close to My Heart
I created copy for a series of how-to guides for Close To My Heart, designed to help crafters and workshop leaders use new products, complete projects confidently, and support group events like retreats. Each guide blended clear instruction with the brand’s warm, creative tone.
